Huawei Has Made Headlines Once Again! The Brake Pedal of the Zun Jie Breaks Off With Just One Press

Huawei has made headlines once again! The brake pedal of the Zun Jie breaks off with just one press (video)

[People News] Hello, dear viewers, and welcome to "Forbidden News Decryption." I am Sun Ning.

Who could have imagined that a super-luxurious flagship MPV, priced at up to one million yuan and hailed as a pinnacle of China's top technology and manufacturing craftsmanship, would have its brake pedal snap off during a routine "full stop at 100 km/h" test in a closed environment? When the tester pressed down, there was a "crack" sound, and the brake pedal broke off completely! This is truly alarming!

This is not a fictional story, but a real incident that just occurred at the testing ground of China's leading automotive media, "Dong Che Di." The broken brake pedal did not come from some foreign imitation workshop's industrial waste, but from the highly acclaimed flagship jointly developed by Huawei and Jianghuai Automobile — the Zun Jie V800.

If only one unit had broken, we might have been able to offer an excuse for the brand, claiming it was an "isolated component defect" or a one-in-a-million quality control issue. However, to rule out randomness, the testers from Dong Che Di replaced the Zun Jie V800 with three brand new, completely unmodified vehicles.

What was the outcome? In three tests, with three new cars, all three brake pedals broke in the same location consecutively!

Throughout the more than a century-long history of the automotive industry, from the steel torrents of Detroit to the century-old craftsmanship of Stuttgart, and even to domestic grocery cars costing tens of thousands or hundreds of thousands of yuan, we have heard about brake fade and seen brake discs smoking. But when have you ever heard of a brake pedal being literally stepped on and broken? The brake pedal is the last lifeline that drivers can cling to before losing control of a vehicle. Yet, this lifeline is surprisingly fragile and inadequate in the Zun Jie V800. This evaluation has directly shattered Huawei's facade of being 'ahead of the curve,' exposing the underlying flaws.

'Huawei's Strongest Ace'

What kind of vehicle is the Zun Jie V800, which can have its brake pedal broken with just one step? What gives it the confidence to be sold for a million yuan?

It is important to note that within Huawei's 'Hongmeng Intelligent Travel' framework, car manufacturers are categorized into five realms: Wen Jie, Zun Jie, Zhi Jie, Xiang Jie, and Shang Jie. Among these, Zun Jie is positioned as the most high-end and luxurious, and it is the last to be introduced as the 'crown' in Huawei's Hongmeng Intelligent Travel 'five realms' map, representing the pinnacle of 'executive flagship' vehicles. Its price exceeds one million yuan, targeting not just ordinary domestic new energy vehicles, but aiming at the ultimate icons of traditional luxury fuel vehicles—Maybach, Rolls-Royce, and Bentley. It symbolizes Huawei's highest aspirations in the automotive sector and is also the sole hope for Jianghuai Automobile to enter the realm of high-end manufacturing.
Reflecting on the grandeur of the car's launch, the 'bold statements' made by Huawei's Executive Director and Chairman of the Terminal BG, Yu Chengdong, still echo in the ears of countless car enthusiasts.

Huawei's powerful brand premium, along with Yu Chengdong's highly provocative marketing, has captivated countless business leaders and high-net-worth individuals. Many believe that with the backing of Huawei's software technology and Jianghuai's decades of automotive expertise, the safety of this million-level MPV is beyond reproach.

However, consequences come swiftly. The grandiose claims made by Old Yu on stage are met with the sharp sound of a broken pedal during testing by Dongche Di. Surpassing Maybach? Redefining a century of luxury car history? Maybach has been in the market for a hundred years without a single brake pedal failure; yet, the Zun Jie has barely delivered a few units and has already showcased a 'live failure' for the entire industry. This raises serious questions: are those impressive statistics from the press conference, and the so-called safety redundancies that exceed national standards, merely figments of Old Yu's rhetoric and PowerPoint slides?

Jianghuai Takes the Blame

The internet has a long memory, and the market is unforgiving. The 'brake gate' incident trended on social media on the first day after the National Day holiday, leading to a dual collapse of the Zun Jie brand and its reputation.

For the audience of million-level luxury cars, what do they desire? Prestige, comfort, and uncompromising safety. Many buyers of the Zun Jie V800 are business owners worth tens of millions or even hundreds of millions, or executives who frequently entertain distinguished guests. This demographic is particularly sensitive to any threats to their safety and property.

Following the release of Dongche Di's review video, a significant uproar ensued, causing the Zun Jie owner community and various automotive forums to erupt in chaos.

Many customers who had already placed orders have been calling sales representatives to say, "I want to return the car; I definitely don't want it anymore."

Meanwhile, Huawei's sales team is still attempting to defend themselves, asserting that Dongche Di is not the first to criticize Huawei's car models, and that the force used in the testing instruments has significantly exceeded normal ranges.

However, the car owners are not convinced and are insisting on returning their vehicles. They argue that "if a critical component like the brakes is flawed, I can't trust other issues either." One car owner even remarked, "I don't even want the deposit back; I definitely don't want the car."

The outrage from the car owners was anticipated, but the chain reaction in the secondary market was even more immediate than the cancellations from consumers.

On October 8, the day the Dongche Di video went viral, Jianghuai Automobile suffered a historic blow as soon as the A-shares opened. Shortly after the market opened, a massive sell-off locked the stock price at the 10.01% limit down, causing it to plummet to 24.72 yuan, resulting in a single-day market value loss of 6.2 billion yuan!

Initially, it was thought that this was merely a panic-driven short-term reaction, but by October 9, the selling sentiment had further spread, and Jianghuai Automobile's stock hit the limit down again, with a massive sell-off pinning the stock price at 22.25 yuan, down another 9.99%.

In just two trading days, Jianghuai Automobile's total market value plummeted from 61.9 billion yuan to approximately 50.1 billion yuan! A staggering 11.8 billion yuan in market value evaporated in less than 48 hours!

This is the market's response! You followed the actor Huawei in cutting corners on the most fundamental brake supports of luxury cars, and consumers retaliated with sell-offs, shattering your "luxury car dream" of a toad wanting to eat swan meat.

The Outrageous "Whitewashing"

In response to the overwhelming skepticism, how did Zun Jie officially react?

They released a carefully crafted statement, which essentially claimed that their braking system development and verification are "above national and industry standards"; in the actual real-world usage scenarios of users, "similar failures have never occurred"; and that the media's tests were conducted under non-standard, extreme conditions. However, to ensure greater safety redundancy, they decided to optimize the design and offer "free upgrades" to users who have already received their vehicles.

This response immediately provoked even greater anger and ridicule in public discourse.

Netizens questioned what it means to be "above national standards". The national standard specifies that the static load of the brake pedal is 1500 Newtons. However, tests conducted by Dongche Di revealed that the force at which it breaks is approximately 1612 Newtons. While this is slightly above the national standard, we are talking about a luxury car worth millions! Shouldn't your safety redundancy be several times higher than the national standard?

Moreover, third-party engineers pointed out after disassembling the vehicle that the brake pedal design of the Zun Jie V800 has serious structural flaws: its lever arm is excessively long, yet the core pivot area is only supported by a single vertical plate. In comparison, other models of similar weight and material typically feature 2 to 3 vertical plates. The braking force at which high-end luxury cars generally break ranges from 2700 to 4500 Newtons, while the Zun Jie breaks at just 1600 Newtons. To define the safety of a million-dollar luxury car using a barely adequate national standard is nothing short of misleading consumers, isn't it?

Secondly, what does it mean that 'it did not occur in the user's actual scenario'? This car has only been delivered for a few days. Users typically drive slowly on city roads; who would engage in extreme braking at a speed of 100 kilometers per hour every day? Should we really wait until a car owner faces a chain collision on the highway, needing to slam on the brakes to avoid a rear-end crash, only to discover that the brake pedal is broken, leading to a tragic accident? The purpose of extreme testing is to help users identify life-threatening vulnerabilities that might not be apparent in everyday driving, right?

What is even more disheartening is the whitewashing logic of some fans. On social media, some extreme 'Huawei fans' have begun to attack the testing media. Instead of discussing why the brake pedal would break under pressure, they focus on the motives of the testing media. Some claim that Dongche Di is an industry of 'that certain person' and is deliberately suppressing national brands; others argue that the testers applied force from the side to intentionally discredit the brand.

As noted in some in-depth commentary articles: when we discuss product quality and safety with a certain brand, some individuals attempt to divert the conversation to grand narratives like 'national righteousness' and 'business war conspiracies.' This tendency to avoid directly addressing the issue and instead seek to 'resolve the concerns of the person raising the issue' is the most genuine reflection of Huawei's brand behavior.

The Mysterious 'Internet Disappearance Technique'

When a business empire faces a public opinion crisis that could undermine its foundations, how will it respond?

Will it issue a public apology, announce a recall, and engage in deep reflection? Or will it activate the 'public relations silencing mechanism' that has proven effective in countless previous business conflicts?

Huawei has provided a response to the public.

At a moment when public opinion was on the verge of spiraling out of control, and Jianghuai's stock price was plummeting, Huawei's legal and public relations teams sprang into action.

What unfolded next allowed netizens witnessing this storm to truly understand the concepts of 'leading from afar' and 'covering the sky with one hand.'

Within just a few hours, the evaluation video of the 'Zun Jie V800 brake pedal fracture,' which had initially premiered on the Dongche Di platform and was widely reported by various self-media outlets, began to vanish from the internet at an astonishing pace.

On Bilibili, the original video encountered a 404 error, and the UP master’s secondary creations disappeared en masse. On short video platforms like Douyin and Kuaishou, related videos and trending topics were rapidly cooled down, removed from the rankings, and even key terms were directly blocked. On Weibo, discussions about 'Zun Jie brakes' faced widespread restrictions, and related entries were completely erased from the trending list.

This represented an organized, efficient, and comprehensive public relations siege across the internet. Any attempts to disseminate or discuss this incident were effectively silenced by an unseen force.

While the removal of videos from the internet may still be considered a conventional tactic in traditional public relations, the subsequent phenomenon that emerged sent chills down the spines of both the tech community and consumers.

An increasing number of Huawei smartphone users—those with Huawei Mate series and P series devices running HarmonyOS—have reported a rather strange phenomenon on various third-party forums: when they try to open third-party apps like Dongche Di to watch videos about the breaking of the Zun Jie brake pedal, their phones often lag, fail to load, or even crash entirely, preventing them from accessing the videos. In contrast, switching to other brands' systems or watching evaluation videos of different car models works perfectly fine.

Huawei's actions have gone well beyond typical 'crisis public relations,' creating an unprecedented sense of fear and resistance among the public towards the 'technological authority' of major tech companies: it appears that owning a Huawei phone can even strip users of their right to know which cars pose safety risks.

The 'ultimate care' for million-dollar luxury cars

This illustrates the foresight of million-dollar luxury cars. We ordinary people often perceive a broken brake pedal as a safety hazard, but this actually highlights our lack of 'high-end business thinking.'

Consider this: who does Zun Jie compare itself to? Rolls-Royce, Maybach, Bentley. The owners of these vehicles are billionaires, managing numerous affairs daily. The engineers at Huawei and Jianghuai are clearly putting in significant effort: with such immense work pressure, having to 'navigate the turbulent business waters' every day, if they also have to 'nervously step on the brakes' while driving, what kind of top-tier experience is that?

The design of this plastic pedal is remarkably clever and breaks at just the right moment to help the boss 'declutter' during critical times, forcibly alleviating anxiety. With a sudden void beneath your feet, 'everything is empty,' effectively handing over your fate to the 'Cyber Deity' of Hongmeng.

For those who are unable to open videos on Huawei phones, please refrain from complaining. This is certainly not an information blockade; rather, it is the Hongmeng system's attentive health management. The system has detected that this video could potentially elevate your blood pressure and cause irregular heartbeats, and for your well-being, it has thoughtfully constructed a mental safety net for you with the phrase—'Please look forward to it.'

What are we looking forward to? Perhaps we anticipate the next generation of the Zun Jie, which could upgrade the brake pedal to an alloy with a higher iron content, or even transition to voice control, allowing you to say, 'Xiao Yi Xiao Yi, help me step on the brake.'

Huawei's public relations strategy is indeed formidable, and videos across the internet have been thoroughly removed. Huawei has once again demonstrated that while they may not be able to stop a luxury car traveling at 100 kilometers per hour instantly, they certainly possess the capability to make the internet of 1.4 billion people come to a standstill in just one second.

This is what we refer to as being 'far ahead.'

That concludes this video. What are your thoughts on the broken Zun Jie brake pedal and the subsequent 'silence across the internet' incident? Would you still trust your life safety to this cyber artwork that requires 'control of force and precise angle' to operate the brake? We welcome your opinions in the comments section for an elegant discussion.

In conclusion, let's take a moment to enjoy the delightful sight of Lao Yu seated in the Zun Jie V800. △